35 great questions, part 5

Part 5 of 5 in my condensed reprint of Inc’s article, “35 Great Questions” from the April 2014 issue. (part 1, part 2, part 3, part 4)

  1. Who have we, as a company, historically been when we’ve been at our best? –{{Keith Yamashita}}
  2. What do we stand for – and what are we against? –{{Scott Goodson}}
  3. Is there any reason to believe the opposite of my current belief? –{{Chip Heath}} & {{Dan Heath}}
  4. Do we underestimate the customer’s journey? –{{Matt Dixon}}
  5. Among our stronger employees, how many see themselves at the company in three years? How many would leave for a 10 percent raise from another company? –{{Jonathan Rosenberg}}
  6. What did we miss in the interview for the worst hire we ever made? –{{Alberto Perlman}}
  7. Do we have the right people on the bus? –{{Jim Collins}}