{"id":359,"date":"2009-08-23T16:22:31","date_gmt":"2009-08-23T20:22:31","guid":{"rendered":"http:\/\/antipaucity.com\/?p=359"},"modified":"2009-08-23T16:22:31","modified_gmt":"2009-08-23T20:22:31","slug":"want-to-reduce-gas-consumption","status":"publish","type":"post","link":"https:\/\/merikebi.warrenmyers.com\/?p=359","title":{"rendered":"want to reduce gas consumption?"},"content":{"rendered":"<p>Buy better tires.<\/p>\n<p>I referenced <a href=\"http:\/\/sethgodin.typepad.com\">Seth Godin<\/a> <a href=\"http:\/\/antipaucity.com\/2009\/08\/23\/removing-the-emergency-of-poverty\/\">earlier<\/a> today in regards to investment in developing countries.<\/p>\n<p>Why is it, then, that a marketing blogger would talk about wanting to reduce fuel consumption? I think it&#8217;s because it&#8217;s easier to relate to than streamlining other processes you may have in your business or development cycles. It&#8217;s something we can relate to directly.<\/p>\n<blockquote>\n<p style=\"margin-top: 10px; margin-bottom: 10px; text-align: left;\">If we assume that all the cars drive the same number of miles, which would be a better investment:<\/p>\n<ul style=\"margin-top: 10px; margin-bottom: 10px;\">\n<li>Get new tires for all the Suburbans and increase their mileage a bit to 13 miles per gallon.<\/li>\n<li>Replace all the Priuses and rewire them to get 100 miles per gallon (<strong>doubling<\/strong> their average!)<\/li>\n<\/ul>\n<\/blockquote>\n<p>That&#8217;s right &#8211; spend a little bit of money on the Suburbans, and cut fuel usage more than you could by doubling the efficiency of the already-efficient Prius.<\/p>\n<p>Why? It&#8217;s because we think in MPG rather than GPM. What does thinking in miles-per-gallon do to our brains that gallons-per-mile would make clearer? Well, here&#8217;s the math:<\/p>\n<blockquote>\n<ul>\n<li>Let\u00a0<em>m<\/em> be number of miles driven by a car&#8230;<\/li>\n<li>Let\u00a0<em>s <\/em>be the gas consumption (in gallons) for Suburbans (= m\/10)<\/li>\n<li>Let\u00a0<em>p <\/em>be the gas consumption (in gallons) for Priuses (= m\/50)<\/li>\n<li>Let T be the total consumption (in gallons) (= s +\u00a0<em>p<\/em> = m\/10 + m\/50 = 6m\/50 = 0.12\/m)<\/li>\n<\/ul>\n<p>So in Scenario #1, we have T = m\/13 + m\/50 = 50m+13m\/650 = 63m\/650 = 0.097m<\/p>\n<p>And in Scenario #2, we have T = m\/10 + m\/100 = 11m\/100 = 0.11m<\/p>\n<p>Scenario #1 reduced consumption by 0.12-0.097 = 0.023; Scenario #2 only by 0.01;\u00a0<strong>Scenario #1 is 2.3x more efficient<\/strong>!<\/p><\/blockquote>\n<p>This is due to a power-curve relationship early on in the MPG table, where a minute improvement (1 MPG on 10) is a huge <strong>percentage<\/strong> improvement (10%) at the front end whereas later-on it&#8217;s minuscule.<\/p>\n<p>I thought it was neat \ud83d\ude42<\/p>\n<p>Original article &#8211; <a href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2009\/08\/not-so-good-at-math.html\">http:\/\/sethgodin.typepad.com\/seths_blog\/2009\/08\/not-so-good-at-math.html<\/a><\/p>\n<p>The math as to why it works &#8211; <a href=\"http:\/\/www.onpreinit.com\/2009\/08\/mpg-illusion-seth-godin.html\">http:\/\/www.onpreinit.com\/2009\/08\/mpg-illusion-seth-godin.html<\/a> or <a href=\"http:\/\/charliepark.tumblr.com\/post\/169016492\/in-seth-godins-post-this-morning-he-talks-about\">http:\/\/charliepark.tumblr.com\/post\/169016492\/in-seth-godins-post-this-morning-he-talks-about<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buy better tires. I referenced Seth Godin earlier today in regards to investment in developing countries. Why is it, then, that a marketing blogger would talk about wanting to reduce fuel consumption? I think it&#8217;s because it&#8217;s easier to relate to than streamlining other processes you may have in your business or development cycles. It&#8217;s &hellip;<br \/><a href=\"https:\/\/merikebi.warrenmyers.com\/?p=359\" class=\"more-link pen_button pen_element_default pen_icon_arrow_double\">Continue reading <span class=\"screen-reader-text\">want to reduce gas consumption?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[9,23,37],"tags":[],"keyring_services":[],"class_list":["post-359","post","type-post","status-publish","format-standard","hentry","category-cool","category-insights","category-reprint"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/merikebi.warrenmyers.com\/index.php?rest_route=\/wp\/v2\/posts\/359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/merikebi.warrenmyers.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/merikebi.warrenmyers.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/merikebi.warrenmyers.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/merikebi.warrenmyers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=359"}],"version-history":[{"count":0,"href":"https:\/\/merikebi.warrenmyers.com\/index.php?rest_route=\/wp\/v2\/posts\/359\/revisions"}],"wp:attachment":[{"href":"https:\/\/merikebi.warrenmyers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/merikebi.warrenmyers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/merikebi.warrenmyers.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=359"},{"taxonomy":"keyring_services","embeddable":true,"href":"https:\/\/merikebi.warrenmyers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fkeyring_services&post=359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}