{"id":3076,"date":"2017-01-13T12:33:38","date_gmt":"2017-01-13T17:33:38","guid":{"rendered":"https:\/\/antipaucity.com\/?p=3076"},"modified":"2017-01-13T12:33:38","modified_gmt":"2017-01-13T17:33:38","slug":"apple-tv-how-apple-can-beat-amazon-and-google","status":"publish","type":"post","link":"https:\/\/merikebi.warrenmyers.com\/?p=3076","title":{"rendered":"apple tv &#8211; how apple can beat amazon and google"},"content":{"rendered":"<p>In e99 of <a href=\"http:\/\/exponent.fm\/episode-099-fate-has-a-sense-of-irony\">Exponent<\/a>, Ben Thompson makes a compelling case for his idea that {{Amazon Echo}} (Alexa) is an <a href=\"https:\/\/stratechery.com\/2017\/amazons-operating-system\">operating system<\/a> &#8211; and that Amazon has beaten Apple (with {{Siri}}) and {{Google Home}} (with Assistant) at the very game they both try to play.<\/p>\n<p>And I think he&#8217;s onto the start of something (he goes on to elaborate a bit in his note that Apple TV turned 10 this <a href=\"https:\/\/stratechery.com\/2017\/the-ten-year-anniversary-of-the-apple-tv\">week<\/a> (along with the little thing most people have never heard of, {{iPhone}})).<\/p>\n<p>But he&#8217;s only on the *start* of something. See, Apple TV is cheaper than {{Amazon Echo}} &#8211; by $30 for the entry model (it&#8217;s $20 more for the <a href=\"http:\/\/www.apple.com\/shop\/buy-tv\/apple-tv\">model<\/a> with more storage). {{Echo Dot}} is cheaper, but also is less interesting (imo). And {{Alexa}} doesn&#8217;t have any local storage (that I know of).<\/p>\n<p>And neither of them will stream video.<\/p>\n<p>By Apple TV has something going for it &#8211; it *already* has Siri enabled. In other words, it has the home assistant features many people want, and does video and audio streaming to boot.<\/p>\n<p>It handles live TV via apps like DIRECTV or Sling. And Netflix and other options for streaming (including, of course, iTunes).<\/p>\n<p>Oh, and it handles AirPlay, so you can plop whatever&#8217;s on your iPhone, iMac, etc onto your TV (like a Chromecast).<\/p>\n<p>But Apple doesn&#8217;t seem to focus on any of that. They have a device which, by all rights, ought to be at least equal (and probably superior to) with its competition &#8211; but they seem to think their competition is {{Roku}} or the {{Fire Stick}}. From a pricing perspective, those are the wrong folks to be considering your competition.<\/p>\n<p>It&#8217;s Google and Amazon Apple should have in its sights &#8211; because Apple TV *ought* to beat the ever living pants of both Home and Echo.<\/p>\n<p>If {{HomeKit}} exists on Apple TV, and you have Siri on Apple TV, why is it not the center of home automation?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In e99 of Exponent, Ben Thompson makes a compelling case for his idea that {{Amazon Echo}} (Alexa) is an operating system &#8211; and that Amazon has beaten Apple (with {{Siri}}) and {{Google Home}} (with Assistant) at the very game they both try to play. And I think he&#8217;s onto the start of something (he goes &hellip;<br \/><a href=\"https:\/\/merikebi.warrenmyers.com\/?p=3076\" class=\"more-link pen_button pen_element_default pen_icon_arrow_double\">Continue reading <span class=\"screen-reader-text\">apple tv &#8211; how apple can beat amazon and google<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7,23,41],"tags":[121,379,380,729],"keyring_services":[],"class_list":["post-3076","post","type-post","status-publish","format-standard","hentry","category-commentary","category-insights","category-technical","tag-automation","tag-home","tag-home-automation","tag-streaming"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/merikebi.warrenmyers.com\/index.php?rest_route=\/wp\/v2\/posts\/3076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/merikebi.warrenmyers.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/merikebi.warrenmyers.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/merikebi.warrenmyers.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/merikebi.warrenmyers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3076"}],"version-history":[{"count":0,"href":"https:\/\/merikebi.warrenmyers.com\/index.php?rest_route=\/wp\/v2\/posts\/3076\/revisions"}],"wp:attachment":[{"href":"https:\/\/merikebi.warrenmyers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/merikebi.warrenmyers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/merikebi.warrenmyers.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3076"},{"taxonomy":"keyring_services","embeddable":true,"href":"https:\/\/merikebi.warrenmyers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fkeyring_services&post=3076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}